We connect advertising via SSP (Yandex, OEM, etc.)
We select content sites and relevant materials. We use keyword targeting.
Thanks to the data of content sites and partners, we collect data about the audience for further advertising campaigns
We enrich audience data with information from partner DMPs (Data Management Platform that allows you to collect, process and store any type of audience data) and FDO (Fiscal Data Operator. Intermediary between the cash register user and the tax service)
A feature of native formats is the built-in content of the page. Such advertising does not go unnoticed and is 100% in the field of view of the site. The advantage of this format is good targeting as well. it is shown to people interested in this issue here and now.
Based on the audience data, we further target advertising to potential customers. Further, the advertising campaign is unscrewed through the usual SSP channels like Yandex, OEM, etc.
A personalized approach in the planning of the advertising campaigns
We carry out goods assessment
We select the appropriate tools
We supplement computer logic with human hands
Native advertising placement on a network of sites
The feature of native formats is embedding into the page content. Such advertising cannot be unnoticed and 100% is in sight of the site. The advantage of this format is a good targeting, because it is shown to the people interested in the topic.
Banner in the text
A banner or text and graphic item built into the page content. An advertising block is placed inside the text, so the user sees it when reading the article. Interactive elements can be placed on the ad unit. It is suitable for the same tasks as the classic media advertising, but gives a better result due to the embedding into the content. Depending on the objectives of the advertising campaign, both the main brand metrics and performance objectives can be raised.
Video built in the content, but not the subject to stop on. It can be placed either inside or immediately after the article. First of all, it increases the products recognizability. For a successful advertising campaign, digital integrations like buttons are added. Such additions also increase the advertisement click through rate.
Video in articles
Video inside video
A video that is placed inside another video. When viewing the content, the user won't be able to completely miss this format. This kind of advertising is similar to the industry's familiar television ads, but differs by the targeting ability.
Inside the page with the content is a picture on the subject inverting when mousing on it. In this case, the image is replaced by an advertising banner. As a trigger for flip, a certain point when scrolling can be used. The format has a good ctr and also a positive effect on brand awareness.
Format placed after the main content. Users who have already read the information they are interested in, are shown materials on the subject of the article. It looks like a recommendation on the subject, but does not distract from the main content, and appears during the search for more information on the subject.
A data management platform allowing to collect, process and store all types of audience data
To collect information on a target audience, we use data from our partners. Websites collect information about their visitors all the time. This data is collected into audience segments and allows targeting ads to interested users.
(fiscal data operator) The intermediary between the cash register users and tax authorities
We use data based on information from online cash registers. The information from the receipts is correlated with the banks data and stored anonymized. As a result, we obtain data on the purchases that can be used in advertising.
Connecting advertising through SSP
SSP is an IT platform representing the sellers interests and provides potential customers with product/service information.
What is that
The goal of the SSP is to sell a product/service at maximum value. Based on audience data, we further target ads to potential customers
Based on audience data, we further target ads to potential customers. Then the ad campaign is spun through the usual SSP channels like Yandex, OEM, etc.
How it work
We invite sites to connect to our network.
Own a visited Internet resource and looking for the new ways to generate income? In that case we will be glad to offer you our partnership